Services
Our powerful, customizable business solutions can be applied to any enterprise or sector, including pharmaceuticals, public health, telecommunications, oil and gas, renewable energy, insurance, retail, software, marketing research, nonprofit and nongovernmental organizations, political parties, philanthropy, government, economic development and more.
Business Intelligence & Advocacy: Plan your strategies — from promotional campaigns and public affairs advocacy to lobbying and political campaigning — with an understanding of what your market and networks look like. Determine precisely how many people you need to target, and who they are.
B2C — Market Analytics: Unlock your CRM data to manage churn and build critical masses. By examining individual customers and their brand preferences and consumer patterns, you can harness "change agents" and "hubs," and leverage consumer patterns for co-branding, upselling, cross-selling, viral marketing, creating buzz, and retaining, stabilizing and expanding your clientele.
B2B — Sales & Campaign Strategies: Identify the central players of your key accounts — the directors, managers, officers and executives — and their complex personal influences and professional relationships. Measure their influence and control, and discover new entry points for business.
