Facebook and Co bypass the rational thinking of the users

With manipulative tricks, the big Internet portals and social networks manage to suck our attention and maximize clicks. How does the advertising industry react to this? This question was explored by sociologist and network expert Harald Katzmair at the "Think Breakfast" of the Advertising Group in Linz.

"The pulverization of our attention is one of the biggest problems of the present," Katzmair analyzed. "In 2004, our attention was interrupted on average every three minutes, whether by a phone call, an e-mail or a message. Today we are at 40 seconds. And it takes a certain amount of time before we find our way back to our original level of concentration. With enormous economic effects, but also social and family consequences," says Katzmair during the presentation