On Wednesday, almost 400 visitors accepted the invitation to the Market Communication Day 2018 at the MuseumsQuartier Vienna, which was entitled "Creative City Vienna - Wish or Reality? For the first time, the Advertising and Market Communication Division Vienna organised the event together with the Vienna Guild of Professional Photographers. Among the guest speakers was Harald Katzmair, founder of the analysis and consulting company FASresearch. In his lecture he spoke about creative ecosystems: According to the social researcher, innovation would only emerge from the interaction of many different players. He cited the Linz tobacco factory as an example of a successful field of experimentation and learning.