A company that sees itself as modern and wants to be perceived as such is happy to embrace the image of diversity. When it comes to the key factor of a successful corporate strategy, however, philosopher Harald Katzmair prefers to speak of "variability" rather than "diversity". The latter has increasingly degenerated into a buzzword in public discourse and usually refers to the gender or origin of the workforce. Variability, on the other hand, he wants to see it understood as the creative agility of managers and employees. "As a culture that is implemented and internalized throughout the company," says Katzmair.